The smartest capital for small ecom brands

We are looking for additional brands to join our ecom community of entrepreneurs and advisors

What we are looking for

Small but fast-growing ecom brands with a run-rate revenue below 10mSEK based in the Nordics. The founders must remain to continue the growth journey where we take a minority share, where size depends on capital need and structure.

<10mSEK revenue

Physical products

Minority stake

Digital native

What we are offering

Tech & services

Framework agreements with tech and service providers to build and operate a best-in-class e-com experience at significantly lower costs. 

Strategic advice

Access to our network of ecom entrepreneurs, advisors and experienced investors to help you grow.


A capital injection to invest in growth, i.e. inventory,  website or salary to go full-time


Announcing two additional brands soon…

Want to learn more?

Regardless if you are an investor, entrepreneur, service provider or just curios, do not hesitate to reach out as we constantly look to expand our network! Contact us at or follow the link below.